Jason Hicklin

Founder of One Man Band Marketing

Mar 12, 2026

About

Over 20 years of experience in corporate marketing. Jason has worked for numerous multi-national companies in both European and Global Marketing functions. He brings his wealth of experience to write blog posts aimed at small businesses, showing how they can use techniques used in large corporate organisations at a smaller scale.

Visit Jason's LinkedIn profile to find out more about his experience.

Blog posts (27)

Oct 7, 2026 ∙ 6 min

Why your small business needs a blog

Discover why your small business needs a blog to improve search visibility, answer customer questions and drive more organic traffic to your website

Oct 1, 2026 ∙ 2 min

How to save time creating content with Google Gemini personal context

Creating marketing copy with artificial intelligence is quick, but tweaking those drafts to fit your personal brand voice usually isn't. This short video presented by Jason Hicklin reveals how setting custom rules inside Google Gemini cuts out tedious post-production editing. If you're constantly fixing long-winded sentences, stripping out buzzwords or adjusting formatting after Google Gemini generates content, you're missing out on a massive time saving trick. By telling Gemini how you...

Sep 25, 2026 ∙ 4 min

Why meta data and meta descriptions are vital for your website

Have you ever wondered how search engines seem to read your mind when you look for something online. You type in a vague phrase and a list of perfectly curated options appears. Each option features a neat title and a short summary explaining exactly what the page is about. Those summaries do not happen by accident. They're the result of meta data, specifically meta descriptions. If you're running a website or writing blog posts, ignoring these behind the scenes elements is one of the biggest...